CYBER MONDAY SALE
A revamp of this yearly sale brought in over $100,000 during this one-day sale through a carefully laid strategy of email and social media marketing tactics.
Social Media Marketing
Everyone runs a sale on Cyber Monday, and our publishing company is no different. So we came up with a strategy to make ours stand out among in the minds of our customers.
Our angle was to push the win-win of buying books from our company. “50% off books you’ll love, to help a cause you’ll love”.
We built a complex, 2 week push that spanned all our platforms.
We looked at lots of other companies and book marketers to create a current but unique branding strategy.
We chose to send 4 emails – 2 weeks out, 1 week out, day of, and 8 hours left.
Once we had a plan down on paper – including copy and image direction, and radio spots to be recorded – I helped build out the schedule, full of due dates for the various teams to follow to ensure that each element was delivered on time.
Increase in company collaboration from previous year
It’s always exciting to see the hard work pay off. In our case, the numbers really did show that our push delivered our desired response. We even earned more than $16,000 of our goal – not bad for a one day sale at a very small publishing company. We may have indulged our team with a pizza party.
- Emails delivered – 90%
- Growth of ad reach- 77%
- Social Engagement up from last year – 72%