Campaign Example
Social Media Launch
Opening a restaurant requires an incredible amount of energy, and a large part of that energy goes to marketing. Here is part of the campaign built in June of 2018 for the launch of the coolest burger shop in Logan Square, Mini Mott.
Team
Mott St & Mini Mott
Categories
Social Strategy
Social Media Marketing
Creative Strategy
As the Marketing Manager for Mini Mott, I feel a deep ownership of the brand identity – in the micro and macro marketing projects we run.
Collaborations
The Chicago food community is big and exciting, and the broader Chicago community is engaged with our brand too. We’ve looked for ways to plan events and reach out to communities to connect and be a part of something bigger than us.
Brand Identity
I built out a strong brand and visual guide at the beginning of my work with Mott St and we only use photos and marking products that fit within this branding.
Market Research
Staying current on the happenings in Chicago’s restaurant scene, the Logan Square community, and in the foodie scene all help this work to stay on track.
Social Strategy
I put together and presented all social strategies to the owners. This included photography, captions, partnerships with influencers, and social giveaways.
Action Plan
The finished, detailed strategy focused on an Instagram launch, with Facebook posts and events supplementing and a newsletter blast on the side. We engaged the foodie audience of Chicago with fun, salivating photos of food and opportunities to engage with the brand, like giveaways and asking for feedback.
I work weekly with the restaurant to have current shots of food and our ongoing sales, as well as planning events that are relevant to the restaurant and the community. Booking shoots and shooting images myself, writing copy, planning newsletters, and partnering with publishers and cultural movers and shakers in the city are all part of my vision for the social brand to keep growing.
Ongoing work
The fun thing about social media is that it never quits! So I don’t either. Continued photoshoots, copywriting, scheduling, strategizing, and campaign pushes are always required. As we gear up for summer, a new push is in the works to take our little snack shop to the next level.
The numbers
