Email Marketing Creation
As part of the marketing team, I help with brainstorming, editing and delivering multiple weekly emails to our over 5 million subscribers. I find it enjoyable and stretching to constantly imagine new ways to campaign our sales, interviews, and updates to our loyal customers.
User Experience Research
We took on a project this year to discover the user experience and discover where our process was breaking down and we developed a research-based strategy to re-engage those email clients.
I was part of the team that keeps our brand consistent, even in the wide diversity of sales and marketing emails that we send.
Design and Copy Development
I work on the brainstorming and editing, aka re-brainstorming side of developing our in-house marketing emails from “We should send an email” to “You’ve got mail!”
Product and Lifestyle Photography
I am the lead photographer as well as photo stylist on all our photography needs for these emails.
Our first year of email based marketing with my current team felt like a constant learning curve. Now, however, we have built not only a consistent strategy but also consistent organizational tactics that make each email easier to execute, more logical, and more brand loyal than the last.